Hatta Wild Cafe
Brand Identity

The Hatta Cafe logo draws inspiration from the Mountain Goat, a key symbol in Hatta's history. Dubai's ruler, HH Sheikh Mohammed, initiated a mission to boost the population of a rare African goat species in the area. Born and raised in Hatta, the cafe owner was inspired by this story and aimed to create a brand that reflects the connection between Hatta and the Mountain Goat. This is how the Hatta Cafe brand was born.

Since the cafe is located in the Hatta MTB Activity Park, where numerous outdoor activities take place, we decided to incorporate these activities into the packaging design. By sketching the various games and adventures offered in the park, we created a packaging concept that strengthens the connection between the cafe and the vibrant.